Betting on sports is as old as sports themselves. But new advances in technology, eases in regulation, and aggressive approaches by betting companies have created a new realm of danger to the betting population. Gambling in and of itself can be extremely addictive. But new platforms and a deeply psychological approach to marketing gambling have increased the risks of developing an addiction far greater than the general public is aware of. Even worse, these greedy and irresponsible companies are targeting young people in ways that are far more egregious than even the heavily maligned tobacco companies.
Predatory companies have begun using advanced psychological tactics with the purpose of exploiting addictive behavior to develop a dependent state in the players and then using that behavior to drain the players of money, injuring players’ health, both psychologically and financially.